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Take It Personally
Personalizing Your Practice We have all sat in those marketing meetings where the talk is all about the newest and greatest gadget that will attract new patients, where we have armed ourselves with the...
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Are you a man with a plan?
Marketing plans are like travel plans-if you don’t have one you can find yourself wandering around in circles. A plan compels you to look ahead, and a good marketing plan is a product of thorough...
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Branding: Your Market I.D.
What Are You? “Branding” is quickly earning its way onto my Banned Words List. It’s still essential to successful business marketing, but it is in danger of becoming nothing more than a trendy buzz...
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Getting Real About Your Social Media ROI
Question: What’s as legendary as the Lock Ness Monster, or as allusive as the Publisher’s Clearing House Million Dollar Prize? Answer: It’s an acceptable ROI on your business’s digital media efforts…or...
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Video Testimonials – Most Powerful Marketing Channel
Video is a powerful tool for persuasion. We are now talking, sharing, producing and consuming in a mobile world and video content has a greater impact in all of these areas than anything else. The ease...
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Higher Hires – Practice Management
Hiring the right people should seem like it’s more than blind luck. Every business owner would love a greater sense of certainty that the person they think will be a perfect fit, will be exactly that....
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The Importance of an Infrastructure in a Medical Practice
The Mechanics of Keeping Your Patients Part 1 Operating a private healthcare practice in today’s environment presents many challenges. Shrinking insurance reimbursements, changing regulations, rising...
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Top Five EHR and Practice Management for Medical Practices
The Mechanics of Keeping Your Patients Part 2 Running a profitable medical office requires keeping on top of key metrics such as accounts receivable ratios and net collection percentages. However, you...
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Marketing, like politics, is the art of the possible
Marketing is a necessary investment into your practice. Sadly, however, most businesses don’t see a high enough return or no return on their marketing investments. There are many reasons for this but...
View ArticleAvoid the Pitfalls of building a Concierge Medical Practice
Are you considering transforming your medical practice into a concierge medical practice? If so, than there are a few do’s and don’t’s that can make the difference between success and failure. The...
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